AS Media Studies - Sukhpal Singh : February 2017

Thursday 16 February 2017

Video Evidence of the Production of the Front Cover Draft

Language

Within the Rap and Hip Hop Industry and genre, there is an Informal manner of language usage. This is predominantly due to the representation of strong masculine men being presented on the front cover of these genre based magazines, suggesting that these masculine men are about the ‘rude, violent and aggressive’ lifestyle. So for my magazine; the language used will remain partially formal and informal as the audience consists of 16-21; meaning that the generic stereotypes of the UK youth is negative, which I will be challenging through the use of moderate and appropriately language. However, I will be keeping within the codes and conventions of the Rap and Hip Hop genre slightly by adding small elements, with a prime example of ‘Youngers > Youngerz’

Straplines and Anchorage

The strapline will be located above the Masthead of magazine, on the front cover. The Strapline will act as the heading or caption of the magazine. This strapline will make users more engaged as there attention will be grabbed by Strapline.

For my Magazine – I will be using a strapline which is suitable for both genres of Rap and Hip Hop, making sure I keep it neutral between the two genres. The simplest form of a strapline suiting both genres would be by placing the 4 popular artists name as the strapline. The is predominantly attention grabbing as these artists are well-known and popular within the Rap and Hip Hop industry and my age group, leading to an instant persuasion of the audience consuming the magazine.